By Ime Archibong, VP of Product Partnerships
The New York Times has today written a long piece about our device-integrated APIs — software we launched 10 years ago to help get Facebook onto mobile devices. While we agreed with many of their past concerns about the controls over Facebook information shared with third-party app developers, we disagree with the issues they’ve raised about these APIs. Here’s why.
In the early days of mobile, the demand for Facebook outpaced our ability to build versions of the product that worked on every phone or operating system. It’s hard to remember now but back then there were no app stores. So companies like Facebook, Google, Twitter and YouTube had to work directly with operating system and device manufacturers to get their products into people’s hands. This took a lot of time — and Facebook was not able to get to everyone.
To bridge this gap, we built a set of device-integrated APIs that allowed companies to recreate Facebook-like experiences for their individual devices or operating systems. Over the last decade, around 60 companies have used them — including many household names such as Amazon, Apple, Blackberry, HTC, Microsoft and Samsung.
All these partnerships were built on a common interest — the desire for people to be able to use Facebook whatever their device or operating system. This was something I experienced firsthand as a Blackberry user who relied on Facebook and Messenger to stay in touch with family and friends back in Nigeria.
Given that these APIs enabled other companies to recreate the Facebook experience, we controlled them tightly from the get-go. These partners signed agreements that prevented people’s Facebook information from being used for any other purpose than to recreate Facebook-like experiences. Partners could not integrate the user’s Facebook features with their devices without the user’s permission. And our partnership and engineering teams approved the Facebook experiences these companies built. Contrary to claims by the New York Times, friends’ information, like photos, was only accessible on devices when people made a decision to share their information with those friends. We are not aware of any abuse by these companies.
This is very different from the public APIs used by third-party developers, like Aleksandr Kogan. These third-party developers were not allowed to offer versions of Facebook to people and, instead, used the Facebook information people shared with them to build completely new experiences.
Now that iOS and Android are so popular, fewer people rely on these APIs to create bespoke Facebook experiences. It’s why we announced in April that we’re winding down access to them. We’ve already ended 22 of these partnerships. As always we’re working closely with our partners to provide alternative ways for people to still use Facebook.
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