On August 30 at Berlin’s Tempodrom arena, Samsung Electronics will hold its IFA 2017 press conference to offer a sneak peek at its latest innovations, designed to cater to your new normal.

 

The invite-only event will showcase products designed to seamlessly integrate into everyday life and streamline more facets of our evolving, increasingly connected lifestyles.

 

The press conference will begin at 6 p.m. (CEST). Those who will not be present for the big event will still be able to take a front-row seat by tuning in to the official livestream on Samsung Newsroom, where you’ll also find breaking news, articles and multimedia content from IFA 2017.



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