The secret to brand and retail success? Treat every customer like a VIP
We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers, if they wish to remain competitive.This theme of treating every individual as VIP is a prevalent trend in the retail industry, and applies across all brands, especially in the luxury sector. We’ve worked closely with various partners, brands, and retailers to discuss their most important insights, and have shared them below. Whether you’re a retailer or a brand, we’re all in this together – transformation is an evolving journey, not an end goal.
Digital glamour: Wolford uses Azure and AI to deliver luxury online service
Founded in the Austrian city of Bregenz in 1950, Wolford is the global market leader for luxury legwear and bodywear. Over its 68-year history, the company has established a strong reputation for delivering both high-end products and customer service. To deliver the same high standard of service online as its customers have come to expect in its boutiques, the company used Microsoft Azure Bot Service, Cognitive Services, and Bot Framework to develop an AI-powered chatbot. Wolford online shoppers now get instant answers to questions around the clock and receive personalized “Style Me” product recommendations, while the company lives up to its reputation for exceptional service.
Building a sustainable fashion ecosystem: Meet Natasha Franck
Natasha Franck isn’t as interested in fashion as she is in trash. In the early days of her company EON, it was almost an obsession: “I read everything I could about waste and possible solutions to this global epidemic.” After learning that the fashion industry is one of the largest industrial polluters, Natasha became determined to do something about it. “In fashion, where there are 150 billion articles of clothing made every year, and 90% of these textiles are ending up in a landfill—the consumption of resources and production of waste is never-ending.” says Natasha. “And when burning trash is still the main means of disposal, we’re left with some serious air quality concerns worldwide.”