Samsung Electronics is celebrating its attendance at Fuorisalone 2019 in Milan, Italy, with a showcase of its design philosophy at the Design Center Exhibition and a dynamic and interpretive display of its built-in appliances that highlights the role of the kitchen throughout the day.
At the Design Center, Samsung is presenting an exhibition entitled “Resonance”. As the company pursues the motto “Be Bold. Resonate with Soul.”, the resonance between artwork and visitors represents Samsung’s bold new vision for design. The booth features three different zones and five installation artworks that interact with guests, creating unique experiences for all who visit.
Drawing upon the concept of the “24 hr. Kitchen”, the digital appliances exhibition is designed to demonstrate how the kitchen has become a dynamic hub at the center of consumers’ 24/7 daily routines. The booth has been divided into three rooms representing a different part of the day: Morning, Day and Evening. A specially designed kitchen counter winds from room to room, providing a continuous thread of continuity as guests explore each phase of the 24-hour cycle. The exhibition also coincides with the launch of Samsung’s new European campaign: “Find Your New”. The campaign reflects on the significance of the kitchen in our 24-hour lives and the impact that creating a new kitchen can have, helping people to open a new chapter in their lives.