New Feature Showcases World Renowned Art and Personalized Content

Samsung Electronics announced today that its 2019 QLED TV lineup will offer a brand new Magic Screen feature that is designed to display various content including world-renowned works of art, even when the TV screen is turned off. Through the Magic Screen feature, a variety of content like daily news headlines, weather updates, photos and music can be accessed from the TV screen. In addition, Samsung collaborated with renowned artists such as Tali Lennox and Scholten & Baijings to display their unique artworks on the QLED TV using the Magic Screen feature.

 

Available now, Magic Screen is designed to enhance consumers’ daily lives and provide them with unique experiences in viewing content beyond what the TV screen shows when turned on.

 

“We are proud to offer the Magic Screen feature, which not only adds new value to the TV screen when it is turned off, but also brings new lifestyle benefits to our customers, moving beyond conventional TVs,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “We plan to expand content for Magic Screen by collaborating with young, talented artists over the next several years to give our customers more meaningful ways to enjoy their QLED TVs.”

 

As part of the initial rollout of Magic Screen, Samsung has collaborated with talented artists to help consumers make their homes a warmer and a more comfortable environment. Recognized for her abstract oil paintings, Tali Lennox, a model and artist who is influential in the fashion industry, joined forces with Samsung for Magic Screen. Netherlands-based Scholten & Baijings also created a collection of various home artworks that feature porcelain and fabric products in elegant colors and patterns.

 

For more information on Samsung’s QLED TVs and Magic Screen, please visit www.samsung.com/tvs.



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