Samsung Electronics announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2018” list with a brand value of $59.9 billion – achieving a 6.5 percent increase in brand value.
Major factors that played a critical role in Samsung’s success were told as:
- Continued launch of human-driven innovations including the Galaxy Note9 smartphone, Quick Drive washing machine and large screen customizable TV The Wall
- Sustainable growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business
- Global number one positioning in the semiconductor market and strengthened brand competitiveness
- Alignment and deployment of the newly established brand strategy to offer a continued brand experience to consumers
Innovative technology that is meaningful to people and enhanced brand competitiveness were assessed as key success factors in this year’s evaluation. Samsung continued its efforts to shift consumers’ perception of Samsung as a more emotive, human centric brand. This was showcased in Samsung’s various marketing activities, including Samsung Galaxy Unpacked, to highlight human-driven innovations and brand purpose.
Samsung’s semiconductor business reinforced its market leadership this year, demonstrating another year of significant growth. The mobile business continued to promote devices inspired by consumers including Galaxy S9, Galaxy Note9 and Galaxy Smartwatches. The digital appliances business has maintained its premium market leadership position in both refrigerators and washing machines and continuously released innovative new products with differentiated consumer benefits such as Quick Drive. The visual display division, as a market leader, also created new viewing experiences for consumers through QLED TV and The Wall.
“We are delighted that our constant efforts to provide meaningful innovations that help make consumers’ lives better have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices.”
This year’s Interbrand’s Best Global Brands will be announced on October 4 and the Best Global Brands summit will be held in New York City on October 9.
Samsung Electronics’ Growth in Brand Value
(USD; in millions)