Workplace transformation addresses industry disruptors
Global collaboration is even more important today, when the automotive industry faces disruptors such as electric and self-driving vehicles, shared cars, and connected fleets of vehicles. With Internet of Things (IoT) opportunities for data collection and machine learning, the industry is set to revolutionize services for customers who want to optimize their driving resources while reducing their impact on the environment.

“Tech-driven industry disruptors are rapidly changing how people purchase, drive, share, and service their vehicles,” says Peter Friedwagner, Head of Infrastructure and Common Platforms at Porsche Informatik. “And customers’ expectations for flexible, cloud-based online services are evolving just as quickly. We must keep up through a renewed emphasis on software development and flexible online customer service. But to make that happen, our global workforce needed better mobile and cloud-connected business productivity tools. That’s why we deployed Microsoft 365.”

Including Microsoft Office 365, Windows 10, and Enterprise Mobility + Security, Microsoft 365 is the productivity cloud that connects people and information in intelligent, highly secure new ways. Using Windows 10 Enterprise as the operating system of choice means Porsche Holding can take advantage of the interoperability between Windows 10 and Microsoft Intune for modern workplace management. Using Intune for unified endpoint management will simplify operations while speeding up delivery of workstations to users.

As Porsche Holding positions itself as a tech-savvy organization that’s capable of taking on the world of digital automotive services, Eder reaffirms the concept of open communications and business opportunity. “Our future is all about company-wide collaboration via a standard set of tools,” says Eder. “Porsche Holding chose Microsoft 365 to connect people and information intelligently so that we can work together to grasp business opportunities without worrying about the technology.”

Given the diversity of services that Porsche Holding provides, it’s even more important to offer a standard set of productivity tools so that employees in dealerships, headquarters, warehouses, and logistics centers, including a significant cadre of software developers, can all connect and work at the same high level of productivity. “It’s a significant part of our employer branding strategy to offer a cool workplace for all employees,” says Herbert Lohninger, Head of Digital Workplace Services at Porsche Informatik. “We see the physical office environment as a critical factor for recruiting new talent. Employees need a mobile way of working that empowers them to interact easily with colleagues, partners, and customers through simplified knowledge sharing. Office 365 ProPlus fills that role.”

Porsche Holding started to build awareness of the upcoming changes in its business technology by putting an Office 365 demonstration booth next to the cafeteria at its headquarters. The company worked with the Microsoft FastTrack team to streamline mailbox migration from on-premises IBM Notes to Microsoft Exchange, and peer counselling and workshops introduced the other apps and services to the workforce. To date, 6,000 office workers and software developers now use Office 365 ProPlus, with a further 20,000 employees expected to join them by the end of 2019.

Enhanced security powers mobile productivity
Porsche Informatik chose Microsoft 365 for Porsche Holding not only for its interoperable business tools, but for its state-of-the-art security features. Porsche Informatik defined the company’s top security requirements as identity, data, and device protection. For each area, the Microsoft Enterprise Mobility + Security component in Microsoft 365 offers a solution that works well in the Office 365 environment. “The intersection of security and usability is a key benefit of Microsoft 365,” says Lohninger.

Interoperable security services also simplify the delivery of a mobile-first workplace. “Compared to building a mobile device management solution on top of our Office 365 environment, Microsoft Intune provides what we need with no extra work,” says Friedwagner.

For identity protection, key capabilities within Microsoft Azure Active Directory Premium, such as Azure Multi-Factor Authentication and conditional access, work with Intune to dynamically adjust security requirements depending on an employee’s device and environment. “Today, we require multi-factor access for all employees,” says Friedwagner. “This works well with conditional access policies, which allow seamless and highly secure usage of both private and company devices. A practical example of conditional access policies is the use of encrypted app containers, which do not allow data processing of company data with unmanaged apps on private devices. And we use Azure Information Protection for data classification to protect our documents. These overall security improvements to our organization can be accomplished within an integrated system that understands the context of a device and the location of the user.”



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