After its acclaimed debut in Barcelona, Samsung Electronics held an event to celebrate the release of Galaxy S9 and S9+ in one of the largest markets in Asia: China. At the ceremony held on March 6, Samsung showcased key Galaxy S9 features designed to redefine the way to communicate, visually and socially.
The event took place on Haixinsha Island, Guangzhou, the spectacular venue for the opening and closing ceremonies of the 2010 Asian Games, located along the Pearl River. In the showcase, attended by approximately 2,500 invitees, among them Chinese partners and media representatives, Samsung highlighted its local partnerships and services optimized for the lifestyles of Chinese consumers.
“Samsung is poised to meet the unique needs of Chinese customers,” said DJ Koh, President and Head of IT & Mobile Communications Division, Samsung Electronics, in his speech. “We will strive to provide new value and continue to invest in technological innovation.”
The company has been gearing up to further meet the unique needs of the market, actively cooperating with prominent Chinese partners such as Baidu, Alibaba, Tencent, WeChat, Mobike and Jingdong. Last November, Samsung launched language support in Mandarin Chinese for Bixby, Samsung’s intelligent platform, in an effort to bring customized services for Chinese consumers.
Samsung also provides a maintenance program that offers optimized software and discounted rates when Chinese customers wish to replace composite parts, including displays and batteries, after their purchase of the Galaxy S9.
Samsung’s organization based in China includes not only sales and services, but also R&D and production, which speaks to the company’s commitment in the region.
In China, Galaxy S9 and Galaxy S9+ will be available in the colors Midnight Black, Coral Blue and Lilac Purple from March 16, 2018.