Tech Overlook

iPhone XR available for pre-order on Friday, October 19




iPhone X<span class="all-small-caps">R</span> available for pre-order on Friday, October 19<br/>The new iPhone X<span class="all-small-caps">R</span>, integrating breakthrough technologies from iPhone X<span class="all-small-caps">S</span> in an all-screen glass and aluminum design featuring a stunning 6.1-inch Liquid Retina display<sup>1</sup> — the most advanced LCD in a smartphone — and six beautiful finishes will be available for customers to pre-order beginning Friday, October 19 at 12:01 a.m. PST on <a href="https://www.apple.com/">apple.com</a> and the Apple Store app. iPhone X<span class="all-small-caps">R</span> is packed with the newest technologies including the A12 Bionic chip with next-generation Neural Engine, the smartest and most powerful chip in a smartphone, which unlocks new experiences for immersive AR, games and photography, while still delivering all day battery life, lasting up to an hour and a half longer than iPhone 8 Plus.<br/>iPhone X<span class="all-small-caps">R</span> features an advanced wide-angle lens camera with an all-new sensor that delivers Smart HDR and faster auto-focus, while a 30 percent larger sensor with larger and deeper pixels improves image fidelity and low-light performance in photos and videos. Improvements to the ISP, Neural Engine and software algorithms enable Portrait mode from a single-lens camera with sophisticated bokeh effect. The new Depth Control lets you adjust the depth of field both in real-time preview<sup>2</sup> and post-capture. The latest TrueDepth camera system offers Portrait mode and Portrait Lighting for amazing selfies, and also brings Face ID, the most secure facial authentication system ever in a smartphone, to iPhone X<span class="all-small-caps">R</span>.<br/>The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from 7000 series aerospace-grade aluminum, and the glass back enables wireless charging. A seven-layer color process gives the glass back beautiful nuanced hues in six beautiful finishes, black, white, blue, yellow, coral and (PRODUCT)RED. iPhone X<span class="all-small-caps">R</span> also introduces Dual SIM<sup>2</sup> through the use of a nano-SIM and digital eSIM. iPhone X<span class="all-small-caps">R</span> is water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.<sup>3</sup><br/>iPhone X<span class="all-small-caps">R</span> will be available in more than 50 countries and territories, and in Apple Store locations beginning Friday, October 26 at 8 a.m. local time. Stores will have iPhone X<span class="all-small-caps">R</span> available for walk-in customers, who are encouraged to arrive early. <br/>Additionally, iPhone X<span class="all-small-caps">s</span> and iPhone X<span class="all-small-caps">s</span> Max will also be available in more than 30 countries and territories including Chile, Colombia, Malaysia and Thailand on the same day.<br/><font size= "2">Pricing and Availability</font><br/>* <font size= "2">iPhone X<span class="all-small-caps">R</span> will be available in 64GB, 128GB and 256GB models in black, white, blue, yellow, coral and (PRODUCT)RED starting at <strong>$749</strong> (US) from <a href="https://www.apple.com/">apple.com</a> in the Apple Store app and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary). Walk-in available in most stores.</font><br/>* <font size= "2">Customers will be able to pre-order iPhone X<span class="all-small-caps">R</span> beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26, in more than 50 countries and territories including <em>Albania, Andorra, Australia, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Herzegovina, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Malaysia, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UAE, UK, US</em> and <em>US Virgin Islands.</em></font><br/>* <font size= "2">iPhone X<span class="all-small-caps">R</span> will be available to customers in additional countries and territories including <em>Armenia, Bhutan, Brunei, Cambodia, Georgia, Kazakhstan, South Korea, Macau, Maldives, Myanmar, Ukraine</em> and <em>Vietnam</em> on Friday, November 2.</font><br/>* <font size= "2">iPhone X<span class="all-small-caps">R</span> will be available to customers in <em>Israel</em> beginning Thursday, November 1.</font><br/>* <font size= "2">Customers will be able to pre-order iPhone X<span class="all-small-caps">S</span> and iPhone X<span class="all-small-caps">S</span> Max beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26 at 8 a.m. local time in additional countries including <em>Chile, Colombia, Malaysia</em> and <em>Thailand</em>.</font><br/>* <font size= "2">iPhone X<span class="all-small-caps">S</span> and iPhone X<span class="all-small-caps">S</span> Max will be available to customers in <em>South Korea</em> and more than 10 additional countries and territories beginning Friday, November 2.</font><br/>* <font size= "2">Through Apple’s <a href="https://www.apple.com/shop/iphone/iphone-upgrade-program/">iPhone Upgrade Program</a>, customers in the US can get iPhone X<span class="all-small-caps">R</span>, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone X<span class="all-small-caps">R</span> at <a href="https://www.apple.com/">apple.com</a>, in the Apple Store app and Apple Store locations in the US with monthly payments starting at <strong>$37.41</strong> (US). Customers who are interested in joining the iPhone Upgrade Program, as well as those already in the program, can use the Apple Store app to get pre-approved before iPhone X<span class="all-small-caps">R</span> pre-order until 4 p.m. PST on Thursday, October 18.</font><br/>* <font size= "2">With <a href="https://www.apple.com/shop/trade-in/">Apple GiveBack</a>, customers can trade in their eligible device for an Apple Store Gift Card or a refund of up to $525 (US) on their purchase.<sup>4</sup> If their device isn’t eligible for credit, Apple will recycle it for free.</font><br/>* <font size= "2">Anyone who wants to learn more or go further with iPhone X<span class="all-small-caps">R</span> or iOS 12 can sign up for free Today at Apple sessions at <a href="https://www.apple.com/today/">apple.com/today</a>.</font><br/>* <font size= "2">A portion of proceeds for iPhone X<span class="all-small-caps">R</span> (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.</font><br/><sup>1</sup> The iPhone X<span class="all-small-caps">R</span> display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.<br>
<sup>2</sup> Real-time preview in Depth Control and Dual SIM support will be available soon via an upcoming free software update. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.<br>
<sup>3</sup> iPhone X<span class="all-small-caps">R</span> is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.<br>
<sup>4</sup> $525 (US) is based on iPhone X. Trade-in values may vary based on the condition and model of your smartphone trade-in. Additional terms at <a href="https://www.apple.com/giveback/">apple.com/giveback</a>.<br/>Press Contacts<br/>Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423<br/>Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>



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