Tech Overlook

IDC Confirms Apple Still Tops in Education

CUPERTINO, California—March 9, 2000—Leading market research firm International Data Corp. (IDC) today reconfirmed Apple’s number one position in sales to the U.S. education market. IDC’s Q4CY ’99 Education Market Report shows Apple® leading in overall U.S. education sales with a 30.6 percent market share, double its closest competitor.

“Apple’s roots are in providing great personal computers to educators and students,” said Mitch Mandich, senior vice president of Worldwide Sales. “Nothing pleases us more than to see educators continuing to choose Apple’s products, like the best selling iMac and iBook, above all other education computer systems.”

In addition to IDC’s Q4CY ‘99 Education Market Report, IDC also released education market share numbers for the entire year of 1999—also placing Apple on top with 23.6 percent market share—maintaining a strong lead over the next competitor. The difference between IDC’s fourth quarter and annual numbers show Apple’s widening education lead and is simultaneous to Apple’s introduction of breakthrough products such as iBook™, AirPort™, iMac™ DV and iMovie™.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Martha Feingold
Edelman Worldwide
(650) 968-4033 ext. 2772
martha_feingold@edelman.comRhona Hamilton
(408) 974-6439

© 2000 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, AirPort, iBook, iMac, and iMovie are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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