We have more than 8,000 active users of our SUVIDHA app, which allows our customers to place orders anytime. Prior to this, they had to call into our sales team. We now see more than 1,000 orders placed each day with the app, which accounts for 35 percent of total sales.

With our third app, DriverSathi, we can track cement deliveries. Drivers get electronic proof of delivery, so we know exactly when each delivery was made, leading to on-time payment for our delivery drivers. Orders are filled 10 percent faster now because the process isn’t paper-based. Customers and dealers know when they will be receiving orders so they can manage their own sales pipelines.

This app also streamlines billing. Previously, invoices were often delayed by up to a month and a half because everything was done via hard copy, and it sometimes took weeks for drivers to hand in the paper invoices. Now the invoicing process starts as soon as the delivery is made because the app verifies exactly when delivery is completed, triggering the payment process.

Building custom apps on Android helped improve every part of our business, starting with the sales process, going all the way through delivery and invoicing. Going mobile with Android has been a key piece of our growth, as we’ve become one of the fastest-growing cement brands in India. Our Android applications enabled us to provide service to more customers in a quicker fashion because our employees have information they need when they need it most—on the road. And by giving the most efficient routing information, workers spend less time driving and more time talking with customers. With Android, it’s a win-win for everyone.



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