Tech Overlook

Goodyear mobilizes with Microsoft 365 to lead in a new mobility ecosystem


Today’s post was written by Sherry Neubert, chief information officer at The Goodyear Tire & Rubber Company.

Goodyear has a 120-year history of being at the forefront of an ever-changing mobility industry. From bicycles, carriages, and the first Ford Model Ts off the production line, to blimps, airplanes, and even the first tire on the moon—Goodyear has always delivered innovative solutions that keep the world moving.

Today, our industry faces even more disruption through shifting consumer behaviors and expectations, digital transformation, and breakthroughs in technology that are accelerating change at speeds unlike anything we’ve ever experienced. This is creating a new mobility ecosystem shaped by shared mobility fleets, autonomous vehicles, connected vehicles, and electric vehicles.

Harnessing the power of our associates is key to competing—and continuing to lead—in this new world. With 64,000 associates selling products in around 150 countries, we need workplace productivity tools that enable innovation and bring together all of Goodyear’s diverse knowledge and capabilities. In 2014, we began to adopt Office 365 to modernize our workplace. Since then, we’ve empowered our associates worldwide with Microsoft 365 productivity and security tools and reached the halfway point in our global rollout of Windows 10. This cloud-connected modern desktop has given us the right tools to allow our teams to be as collaborative, agile, and productive as possible, while providing a highly secure digital environment.

Enhancing collaboration is crucial to us for improved decision making and to drive innovation, both in tires and beyond tires. Connecting associates via Microsoft 365 tools such as Outlook, SharePoint Online, OneDrive, Yammer, and Skype for Business Online helps us take better advantage of our cross-functional and geographically dispersed teams. Our multigenerational and multicultural global workforce is now sharing perspectives and ideas more quickly and easily than ever.

Another focus for Goodyear is driving productivity and greater efficiencies so we can deliver the right products to the right place at the right time—faster than ever. With Microsoft 365, we stay connected and access shared content from anywhere, at any time, on any device, which allows us to innovate with greater speed. We also have an Internet of Things (IoT) proof of concept with Azure hosting big data from sensors in our factories. This allows us to use machine-learning capabilities to improve our predictive maintenance.

It is critically important for Goodyear to keep our information and systems safe so we can help protect our customers, associates, and the company and keep our focus on the changing needs of the marketplace. We safeguard our people, devices, data, and IP better with Windows 10 and Enterprise Mobility + Security. This has greatly improved our security capabilities, while at the same time continuously hardening our devices by providing updates as a service.

As our Microsoft 365 environment continues to mature, we’re evaluating the use of other Microsoft technologies. We’ve been using Microsoft HoloLens in exploration mode—it represents exciting possibilities for virtual tire modeling and design as well as remote knowledge transfer. We are also making strides advancing the AI infused in Microsoft 365, including Cortana, Azure-powered chatbots, and Focused Inbox, to amplify skills and democratize knowledge. The next big initiative on our horizon is adopting Microsoft Teams—we expect this to become our associates’ go-to social and collaboration platform.

The digital world is changing fast, and we must lead with digital innovation. For Goodyear, it’s all about how we can enable everyone in the company to put the customer at the center of everything we do and ensure that we maintain our leadership position in the new mobility ecosystem of tomorrow. When you find and deploy solutions that bring out the best in your people, the possibilities are endless.

—Sherry Neubert



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