Keyword: Can you tell us a bit about yourselves, what inspired you to become entrepreneurs and create this platform for farmers?
Glenn Skerman: Actually, our father founded the business back in the 1980s. Originally, he was only trying to solve a problem for himself on the family cattle and grain farm. He was tired of trying to make existing accounting products meet our farm business management needs. Once word got out, others wanted what he had created. And so we formed AGDATA Australia. Business is thriving—we have more than 22,000 active software licenses. We offer solutions that allow farmers to organise their data on crops, livestock and land.
Our Phoenix software integrates farm production and financial data to provide farmers with a cost-effective solution that was previously only available to larger manufacturing industries. This levels the playing field a bit more for small and medium businesses.
We’re very proud that we’re still a family-owned business.