The growth of QuickTime, Apple’s industry-leading software for creating, playing and streaming audio and video, is being driven by QuickTime’s high-quality user experience, and the broad base of QuickTime-based authoring tools that enable the creation of news, entertainment and virtual reality (VR) content. Additionally, streaming media is increasingly being used by corporations to deliver training, internal corporate communications and live streaming events, such as Apple’s record-setting webcast of the recent Macworld San Francisco keynote introducing the new iMac®.
“The data is simple and clear—in 2001 Apple added more QuickTime users than Real added RealOne and RealPlayer users,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “This doesn’t even take into account the tens of millions of QuickTime players that are being distributed with digital cameras, software titles and enhanced music CDs.”
QuickTime ships with more than 150 digital camera models, demonstrating consumer electronics companies’ use of QuickTime to provide consumers with the highest quality media playback experience. More than one dozen new software titles incorporating QuickTime ship each day, as content creators worldwide choose QuickTime to deliver the fullest media experience.
QuickTime 5 is available as a free download for Mac® and Windows users at www.apple.com/quicktime. QuickTime Pro is Apple’s professional-level upgrade to QuickTime Player and provides powerful content authoring and media encoding capabilities. QuickTime Pro is available for $29.99(US) at www.apple.com/quicktime/buy. Since it was launched, more than 1 million copies of QuickTime Pro have been sold.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
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