“Final Cut Pro has democratized professional video editing by bringing the capabilities of a $50,000 editing bay to everyone for under $1,000,” said Steve Jobs, Apple’s CEO. “We are honored and excited to be receiving Apple’s second Emmy Award.”
Since its introduction in April 1999, Final Cut Pro has become the most popular professional video editing software in the world with a strong following among film and video professionals. Final Cut Pro is especially popular among television industry professionals because it allows them to increase their programming output at a fraction of the cost of traditional editing systems. Top broadcast facilities, including ABC, CBS, NBC, CNN, MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for the production of everything from feature-length projects to reality shows, news broadcasts, documentaries, trailers and commercials.
Final Cut Pro, based on industry-standard QuickTime®, is the only nonlinear editing system that supports the entire range of professional editing formats—DV, SD and HD. Final Cut Pro was the industry’s first video editing solution to deliver professional-quality real-time effects without the need for additional specialized hardware. Final Cut Pro also features a full set of powerful color correction tools, an integrated high-capacity offline format and an innovative interface that seamlessly integrates editing, compositing and effects tools for an unparalleled media creation workflow.
Apple’s first Emmy was awarded in 2001 for the company’s invention and popularization of FireWire®, a high-speed interface which is widely used in the film and video production industries.
Apple® ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro, QuickTime and FireWire are trademarks of Apple. Other company and product names may be trademarks of their respective owners.