Customers around the world can also easily donate directly to (RED) through iTunes. In the US, iTunes Movies is offering a free download of The Lazarus Effect, the documentary about the mission of (RED).
The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track “I’ll Be Home for Christmas,” with 100 percent of the proceeds in the US going to the Global Fund.
Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.
With the life-saving medication costing as little as 30 cents a day, every person can make a difference. Through these efforts we’ll get that much closer to helping (RED) create an AIDS-free generation.