Tech Overlook

Apple Online Store Rings Up Millionth Customer

CUPERTINO, California—December 6, 2002—Apple® today announced that its award-winning online store had its millionth unique customer this week. The Apple Store® ( makes it incredibly easy to customize and purchase a Mac and related software and accessories 24 hours a day, 7 days a week. Featuring extensive build-to-order capabilities and easy 1-Click shopping, the Apple Store currently operates in 20 countries and eight languages, and offers Apple’s entire product line of hardware and software plus third-party software and solutions.

“Reaching our one millionth customer is a major milestone, and is proof positive that our online shopping experience is second to none,” said Tim Cook, Apple’s executive vice president of Worldwide Sales and Operations. “The Apple Store is a popular way for a growing number of consumers and businesses to buy Apple products, and with extensive build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it’s never been easier to buy a Mac online.”

For the holidays, the Apple Store also features a hot holiday gift guide at Here, users can find that perfect gift for the Mac user, including the iPod™ digital music player for Mac® and Windows, iMac®, digital cameras, digital camcorders and software for the Mac.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Tamara Weil-Hearon
(408) 974-7403

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iMac, and iPod are either registered trademarks or trademarks of Apple. 1-Click is a registered service mark of, Inc. Other company and product names may be trademarks of their respective owners.

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