Each artist on the diverse Up Next Live roster has been featured as an Apple Music Up Next artist in the monthly program or through the playlist. All shows will be hosted after hours in local Apple stores in Milan, San Francisco, Brooklyn, Paris, London, Chicago and Washington, D.C. Apple stores frequently offer free creative sessions through Today at Apple and serve as the place where the local creative community can come together and share ideas, making them the perfect backdrop for Up Next Live. Performances kick off July 9 with global sensation Bad Bunny at Apple Piazza Liberty in Milan.
“The impact [of being part of Up Next] can be seen in everything, in numbers, in plays, in shows,” said Bad Bunny. “There are a lot of fans that, when I go out in the street in the US, people who do not speak Spanish, I think they will not know me and they stop me, they ask me for pictures and they sing my songs. It helped me very much to make myself known in a market different from mine, not only the USA, but in places where Spanish is not spoken or where perhaps Latin music does not dominate, exposing my music and giving people the opportunity to get to know what I do.”
Up Next Live schedule:
July 9 — Bad Bunny at Apple Piazza Liberty, Milan
July 19 — Jessie Reyez at Apple Union Square, San Francisco
July 25 — King Princess at Apple Williamsburg, Brooklyn
July 31 — Lewis Capaldi at Apple Champs-Élysées, Paris
August 9 — Daniel Caesar at Apple Covent Garden, London
August 16 — Ashley McBryde at Apple Michigan Avenue, Chicago
August 23 — Khalid at Apple Carnegie Library, Washington, D.C.