Tech Overlook

Apple Leads the Industry in DVD Burning

CUPERTINO, California—April 8, 2002—Apple® announced today that it has shipped nearly half a million SuperDrive™-equipped Macintosh® computers and more than 2 million DVD-R media discs to date. Apple first introduced its SuperDrive, the industry’s first high-volume CD- and DVD-burning drive, and its revolutionary iDVD and DVD Studio Pro™ software applications in January 2001.

“Apple is leading the desktop DVD revolution,” said Greg Joswiak, Apple’s senior director of Hardware Product Marketing. “SuperDrives are now in iMacs, Apple’s recordable DVD media is now priced under $5 per disc, and our iDVD software makes it easy for anyone to create their own DVDs.

All SuperDrive-equipped Macs include iDVD 2 software, the world’s easiest-to-use application for creating DVDs that play in consumer DVD players, and the only consumer DVD authoring application that can create professional-looking DVDs with full-motion menu buttons and backgrounds.

Apple’s DVD Studio Pro is a full-featured DVD creation tool offering professional-quality encoding, authoring and output, and is the perfect complement to Apple’s Final Cut Pro® 3, the world’s leading video editing, effects and compositing software. Together, iMovie™ 2, Final Cut Pro 3, iDVD 2 and DVD Studio Pro offer both professionals and consumers a comprehensive, integrated solution for pro-quality DVD creation.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Natalie Sequeira
(408) 974-6877
Nathalie Welch
(408) 974-5430

Apple, the Apple logo, Macintosh, Mac, DVD Studio Pro, Final Cut Pro, iMac, iMovie and SuperDrive are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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