Tech Overlook

Apple launches new “Ultimate Rivals” sports game franchise on Apple Arcade



Bit Fry Game Studios, Inc., an independent multi-platform developer and publisher of sports video games, is composed of gaming, as well as entertainment and sports veterans, and is the first studio to combine licenses from all player unions as well as four leagues into a single gaming franchise. Bit Fry has secured groundbreaking licensing agreements with nine major professional sports organizations, including the NHL, NHL Players’ Association (NHLPA), NBA, National Basketball Players Association (NBPA), MLB, MLB Players Association (MLBPA), NFLPA, Women’s National Basketball Players Association (WNBPA), USWNTPA, as well as Wayne Gretzky. The company was founded in 2013 with its first investment coming from former Red Sox owner and vice chairman Les Otten, and now counts among its investors many leading names in sports and gaming, including NBA Commissioner Emeritus David Stern, Xbox co-creator and managing partner of 1UP Ventures Ed Fries, MLB all-star and World Series champion Ryan Howard, private equity fund Dugout Ventures, co-founding partner of March Capital Gregory Milken, Barclays’ head of Equities Trading for the Americas Todd Sandoz, and BITKRAFT Esports Ventures.



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