Apple introduces iPhone X<span class="all-small-caps">R</span><br/>Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminum and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System<br/>Cupertino, California — Apple today announced <a href="https://www.apple.com/iphone-xr/">iPhone X<span class="all-small-caps">R</span></a>, integrating breakthrough technologies from iPhone X<span class="all-small-caps">S</span> in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes. iPhone X<span class="all-small-caps">R</span> brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone X<span class="all-small-caps">R</span> will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.<br/>“iPhone X<span class="all-small-caps">R</span> helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPhone X<span class="all-small-caps">R</span> has a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone X<span class="all-small-caps">R</span> makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.”<br/>Groundbreaking Aluminum and Glass Design in Six New Finishes<br/>A stunning all-screen design pushes the display of iPhone X<span class="all-small-caps">R</span> to its edges. The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from durable 7000 series aerospace-grade aluminum, and the glass back design enables wireless charging. <br/>iPhone X<span class="all-small-caps">R</span> comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer color process gives the glass back beautiful nuanced hues, and the aluminum band and camera trim are color matched to give a sophisticated finish. This new design is splash and water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.<sup>1</sup><br/>A portion of proceeds for iPhone X<span class="all-small-caps">R</span> (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.<br/>Most Advanced LCD in a Smartphone<br/>The beautiful 6.1-inch all-screen Liquid Retina display<sup>2</sup> is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.<br/>iPhone X<span class="all-small-caps">R</span> supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.<br/>A12 Bionic Chip with Next-Generation Neural Engine<br/>The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life. Even with all this power, iPhone X<span class="all-small-caps">R</span> lasts up to an hour and a half longer than iPhone 8 Plus.<br/>The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.<br/>Face ID, The Most Secure Facial Authentication System Ever in a Smartphone<br/>Face ID is faster on iPhone X<span class="all-small-caps">R</span>, enabled by software optimizations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with just a simple glance.<br/>Advanced Single Lens Wide-Angle Camera<br/>iPhone X<span class="all-small-caps">R</span> features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos.<br/>New Depth Control allows users to adjust the depth of field both in real-time preview<sup>3</sup> and post-capture to create striking portraits with a beautiful bokeh effect. Selfies have never looked better with an enhanced Portrait mode on the front-facing TrueDepth camera and Portrait Lighting for dramatic studio lighting effects.<br/>Wireless Technologies<br/>iPhone X<span class="all-small-caps">R</span> uses LTE Advanced for fast download speeds<sup>4</sup> and introduces Dual SIM<sup>5</sup> through the use of a nano-SIM and digital eSIM. <br/>Featuring iOS 12<br/>iPhone X<span class="all-small-caps">R</span> comes with iOS 12, the world’s most advanced mobile operating system. iOS 12 changes the way iOS users see the world using augmented reality, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web. <br/><font size= "2">Pricing and Availability</font>
<br/>* <font size= "2">iPhone X<span class="all-small-caps">R</span> will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at <strong>$749</strong> (US) from <a href="https://www.apple.com">apple.com</a> and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).</font><br/>* <font size= "2">Through Apple’s <a href="https://www.apple.com/shop/iphone/iphone-upgrade-program/">iPhone Upgrade Program</a>, customers in the US can get iPhone X<span class="all-small-caps">R</span> with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone X<span class="all-small-caps">R</span> at <a href="https://www.apple.com">apple.com</a> and Apple Stores in the US with monthly payments starting at <strong>$37.41</strong>. </font> <br/>* <font size= "2">Customers will be able to pre-order iPhone X<span class="all-small-caps">R</span> beginning Friday, October 19 with availability beginning Friday, October 26, in more than 50 countries and territories including <em>Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US</em> and <em>US Virgin Islands.</em></font><br/>* <font size= "2">With <a href="https://www.apple.com/shop/trade-in/">Apple GiveBack</a>, customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If their device isn’t eligible for credit, Apple will recycle it for free.</font><br/>* <font size= "2">Every customer who buys iPhone X<span class="all-small-caps">R</span> from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.</font><br/>* <font size= "2">Anyone who wants to learn more or go further with iPhone X<span class="all-small-caps">R</span> or iOS 12 can sign up for free Today at Apple sessions at <a href="https://www.apple.com/today">apple.com/today</a>.</font><br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
<br/><sup>1</sup> iPhone X<span class="all-small-caps">R</span> is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. <br>
<sup>2</sup> The iPhone X<span class="all-small-caps">R</span> display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less. <br>
<sup>3</sup> Real-time preview in Depth Control will be available via a free software update later this fall. <br>
<sup>4</sup> Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see <a href="https://apple.com/iphone/LTE">apple.com/iphone/LTE</a>. <br>
<sup>5</sup> Dual SIM support will be available via a free software update later this fall. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.<br/>Press Contacts<br/>Andrew Kelly,Apple,email@example.com,(669) 283-1423<br/>Michele Wyman,Apple,firstname.lastname@example.org,(669) 276-1208<br/>Apple Media Helpline,email@example.com,(408) 974-2042<br/>