This standards-based solution is an end-to-end platform that includes: Apple’s QuickTime® for content creation and encoding, Sun’s reliable and scalable software and systems to enable content distribution, and Ericsson’s ability to provide mobile operators with a full infrastructure and services solution.
“The Content Delivery Solution will open up new revenue streams for operators by providing users with high quality multimedia services, such as movie clips and instant news on demand,” said Torbjörn Nilsson, senior vice president, Ericsson Marketing and Strategic Business Development. “The cooperation with Apple and Sun ensures availability of multimedia content, thus bridging the media industry with the mobile community.”
Apple, Ericsson and Sun believe open standards are critical to bringing revolutionary technology to new markets and to delivering the future of mobile data services. All three companies are leaders in their industries in the development and use of open standards. Ericsson is a founding member of the 3GPP, and Apple and Sun are co-founders of the Internet Streaming Media Alliance (ISMA). Both the 3GPP and ISMA are organizations dedicated to ensuring interoperable, standards-based technologies and products in the market. Additionally, QuickTime was chosen by the International Organization for Standards (ISO) as the file format for MPEG-4.
“Working with Ericsson and Sun is the perfect example of how using open standards can bring powerful technology to consumers and open new markets for businesses,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We’re excited that Ericsson chose QuickTime for the Content Delivery Solution. QuickTime is widely used by content developers, and the Mac is the platform of choice for the creative community.”
“The rapidly expanding content delivery market requires industrial-strength, readily scaling open systems which are the heart of Sun’s business,” said Ann Wettersten, vice president of Sun’s Wireless and Content Delivery Networks Group. “We’re pleased to join Apple and Ericsson in enabling the delivery of rich media services that enable the wireless lifestyle.”
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communications companies in the world. Read more at http://www.ericsson.com/press.
Since its inception in 1982, a singular vision—The Network Is The Computer™—has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth. Sun can be found in more than 170 countries and on the World Wide Web at http://www.sun.com.
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