Tech Overlook

Apple Announces DVI to ADC Adapter

CUPERTINO, California—April 29, 2002—Apple® today announced the Apple DVI to ADC Adapter which enables customers to use Apple’s award-winning line-up of all-digital, flat-panel displays, including the stunning new 23-inch Cinema HD Display, with the new PowerBook® G4 via its integrated Digital Visual Interface (DVI) port. The Apple DVI to ADC Adapter also provides the ability to add a second Apple flat-panel display to selected Power Mac® G4 configurations, including models with the new NVIDIA GeForce 4 Titanium graphics processor.  

“Our PowerBook users have been asking for the ability to connect to our amazing line of all-digital, flat-panel displays,” said Steve Jobs, Apple’s CEO. “This adapter fulfills that need perfectly by allowing them to up to triple their desktop workspace to 3.4 million pixels in stunning digital quality.”

The DVI to ADC Adapter is a compact device that measures 5-inches square and features active components to boost the DVI signal to ensure its integrity for maximum image quality even when running large, high-resolution flat panels, such as the 23-inch Apple Cinema HD Display. The adapter includes an integrated power supply, an AC power cord and a 2-meter cable with USB and DVI. The Apple flat panel display is attached directly to the ADC (Apple Display Connector) port located on the adapter.  

Pricing & Availability
The new Apple DVI to ADC Adapter is available immediately through The Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $149 (US).    Apple’s current all-digital display line-up includes the 15-and 17-inch Studio Display, the 22-inch Cinema Display and the new 23-inch Cinema HD Display; with suggested retail prices of $599( US), $999 (US), $2,499 (US) and $3,499 (US), respectively.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Press Contacts:
Nathalie Welch
(408) 974-5430
Natalie Sequeira
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, PowerBook, Power Mac and The Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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