Do you use Instagram to promote your business?
Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that’s billion with a “b”.
Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!
All this guarantees you an online audience that’s ready to engage with your brand, so it’s now more important than ever to run great Instagram ad campaigns.
Here are three hacks for running a powerful Instagram campaign.
1: Intrigue Your Audience
For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.
2: Make Your Ads Look Native
Most of the top-performing Instagram ads don’t look like ads at all. Instagram can make ads look native within the user’s feed without controlling the caption and image you use.
Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.
Don’t forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.
3: Target Your Dream Audience
Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.
Instagram’s massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don’t waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.