“Apple is delighted that the 1394 Trade Association has decided to adopt FireWire as a brand identity,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “This is yet another significant sign that FireWire momentum continues to build in the marketplace.”
With its high data-transfer speed and “hot plug-and-play” capability, FireWire is the interface of choice for today’s digital video and audio devices, as well as external hard drives and other high-speed peripherals. FireWire has become the established industry standard for both consumers and professionals. Analysts predict that FireWire will be included on more than 64 million personal computers and nearly 100 million digital devices by the end of this year.*
Also included in the agreement, which was approved by the 1394 Trade Association Board of Directors, is a new version of the FireWire logo specifically designed for the TA’s compliance program. Apple has granted the TA the exclusive right to sub-license the FireWire compliance logo to other vendors.
“The adoption of FireWire as our promotional and compliance logo gives consumers a simple way to identify products based on this connection standard,” said Brian Eble, director of marketing of the 1394 Trade Association. “This agreement makes FireWire the recognizable brand for 1394 enabled products.”
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
*Based on information from In-Stat/MDR
1394 Trade Association
Independent Public Relations Assoc.
© 2002 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh and FireWire are trademarks of Apple. Other company and product names may be trademarks of their respective owners.